wirtschaftspsychologie-blog.de

Pabst Verlag wanted to give the “Wirtschaftspsychologie” journal more visibility online and make the topic more accessible to interested individuals.

The blog was designed to feature regularly written articles and introduce additional literature on the respective topic.

A tag cloud visually represents the main focus of the blog’s content. A comment feature allows visitors to share their personal opinions on the articles, thereby fostering long-term engagement. These comments are also displayed on the homepage so that users are immediately aware of the opportunity to interact.

Der Footer fasst nochmal alle wichtigen Sektionen für denjenigen Besucher zusammen, der lieber schnell durchscrollt.

The blog is designed to be search engine-friendly and regularly generates sitemaps.

The article detail view offers users the option to share the content on social networks, comment on the article, or easily navigate to similar articles. Additionally, users can see the linked keywords (Google-friendly) at the bottom of the article, allowing them to continue exploring the blog under a specific search term.

The publisher also uses this section to offer further literature on the topic or to provide the source from which the article’s content is derived.

Conclusion

The blog is now a few months old and has been very well received. A collaboration with the GWPs has even been established. We share the latest posts on relevant social media channels, thus ensuring that, in addition to Google search, there are other channels through which the blog can be accessed.

Are you interested in the topic of business psychology?

Scientific articles on topics such as personnel (planning, leadership, development, communication, recruiting), labor market psychology, New Work, generation-sensitive workplace design, work-life balance, and corporate management.