Melissa – Discover Your Natural Beauty –

Melissa has started her own business as a beautician and had already designed her logo when she approached Sprachbild Media in search of the perfect website. It quickly became clear that the website should not only make an aesthetic impression but also actively contribute to customer acquisition and satisfaction.

Melissa’s clientele is diverse—young, old, brown-haired, blonde. Each of these individuals has their own unique background and should be able to navigate the website easily.

To achieve the goal of attracting customers and satisfying their needs, we decided on a universally understandable booking system. New customer discounts were introduced to lower the threshold for new clients to take advantage of the offer, while loyalty bonuses and personalized birthday greetings via SMS and email were implemented to ensure long-term customer relationships.

We have organized the services based on logical criteria and present them prominently on the page. The interested customer follows the paths according to their needs and is continuously encouraged to book an appointment.

Additionally, the customer should be able to manage their appointments online, meaning they can book, cancel, or reschedule them, all within pre-agreed time slots.

However, it’s not just the customer who needs to manage appointments, but also Melissa. We also had to consider the question of what would happen if Melissa were to expand. Therefore, the system had to be scalable from the very beginning.

The number of site visitors is analyzed using Google Analytics, and search queries are tracked with Google Search Console. Of course, setting up the website also involved integration into the Google network – meaning creating a business account.

The reactions from the target audience were overwhelmingly positive. Within a short period, Melissa received numerous 5-star reviews on Google. Customers specifically praised the easy-to-use online booking system.

With the help of Google tools, we can now identify patterns over time and filter out the keywords that drive visitors to Melissa’s site.

Seasonal promotions reward customer loyalty.

Conclusion

And so, we continuously develop the concept based on this foundation. Seasonal promotions, highlighting specific services, and optimizing the technical infrastructure – all of these are the reasons why Melissa continues to work with Sprachbild Media long-term.